Today Burberry unveils the new Goddess Eau De Parfum, a unique gourmand aromatic fragrance led by a powerful trio of distinct vanillas. Collected by hand, the beans spend five to seven weeks drying in the sun. They are then stored in wooden boxes to mature and develop their sweet signature aroma.

‘My initial goal for Burberry Goddess was to expand upon the common use of vanilla to deliver a new kind of rich olfactive experience. For this purpose, I used three distinct types of vanilla extraction. The first is a Vanilla Infusion, which provides the brightest, woody vanilla possible. Then I used Firgood™, also known as Vanilla Caviar, for the first time in a fragrance. This innovative new ingredient adds a sweet, rich and animalic vanilla. Lastly, Vanilla Absolute is darker and richer, enhancing the fragrance with a mysterious, milky aspect.’ Amandine Clerc-Marie, Perfumer

During the process to create the perfect vanilla accord, the precious vanilla was wrapped with notes of bright Lavender Diva essence from Provence and earthy notes of cocoa and ginger roots, creating an aromatic balance to each vanilla.

Sales Location: Burberry Parfum Counter, 1/F, New Yaohan

Enquiry number: +853 8791 8888